XB Net extends US horseracing deal with Tote Group
XB Net has agreed a new distribution extension with the Tote Group, continuing the pair’s relationship.
As part of the deal, Tote has secured the majority of the US’ premier races for the UK betting market.
The agreement covers around 75% of US horseracing, which means Tote can be flexible with its UK racing schedule, thus allowing customers to bet consistently throughout the day – while Tote is also keen to stress that the business is committed to running a responsible horseracing service.
Jon Knapman, CCO at UK Tote Group, said: “As a leading player in pool betting, we want to provide our customers with the biggest global pools and for them to be able to bet on the best racing in the world.
“With pool betting being dominant in US racing, we are delighted to work with XB Net as the leading distributor of North American content, integrating improved feeds alongside associated data and content, such as silks and ratings, with which to elevate the experience for our customers.”
Meanwhile, Simon Fraser, SVP of International at XB Net, added: “Securing this continued collaboration with a brand as synonymous with racing as UK Tote Group is another feather in the cap of our diligent team.
“We’ve been impressed by the UK Tote Group’s recent moves to reignite the UK Tote for a contemporary racing audience, and XB Net’s wide range of low-latency racing solutions and racetracks are providing them with a deeper well from which to draw premium content.”
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