True Ecosystem, in partnership with casino game provider TrueLab Game Studios, has introduced NFT gamification mechanics into their game Victoria Wild West through the TRUE solution. The company notes that the soft launch showed an increase in player retention by over 70%.

TRUE is an infrastructure that offers NFT engagement solutions helping Web2 companies improve their customer retention with NFT utility through a no-code approach. The platform provides a complete set of tools required for the integration of NFT gamification mechanics.

A wild west-themed slot game, Victoria Wild West is billed as the first-to-market production release with the seamless integration of NFT gamification mechanics. “This experience is expected to attract a new audience at the nexus of fast-evolving spheres like iGaming and NFT which becomes a win-win situation for both,” said True Ecosystem.

The team expects their first integration to bring many thousands of new NFT holders to the industry fostering NFT mass adoption on one hand, and increasing engagement and retention levels as well as reducing user acquisition costs in online gambling on the other.

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