Relax Gaming and Yggdrasil Got Licensed for the Swedish Market
Swedish players can start celebrating! Two of the leading operators in the industry are coming to Sweden. The Swedish Gambling Authority issued B2B licenses to Relax Gaming and Yggdrasil, so players can expect a lot of fun while playing their popular games.
Relax Gaming’s rapid expansion:
The body whose duty is to take care of the legality, safety, and reliability of the operators that have a permit to operate in Sweden allowed Relax Gaming and Yggdrasil to offer their content to the Swedish players.
In the meantime, Relax Gaming also got the permit to operate in Ontario and Greece, which are significant steps towards the company’s mission: to conquer as many as possible markets all over the world.
Some of the titles that will be available to Swedish players are Temple Tumble 2 Dream Drop, and Money Train 3, as well as its newest release Book of Power, which already became a hit among the players.
Rachel Winberg, Head of Regulatory Compliance at Relax Gaming, said: “We are thrilled that the SGA has green-lit our products and content, allowing us to provide a wealth of safe and entertaining wagering opportunities to players across Sweden. It is no secret that we place great emphasis on widening our audiences and take great pride in showcasing our content across new jurisdictions, and we are sure that our offering will prove to be incredibly popular across Sweden.”
Yggdrasil – among the first who got the license:
When it comes to Yggdrasil, the Swedish gaming authorities also recognized the company as the reliable one, so the license is granted to them as well.
Yggdrasil is already present in the Swedish market. However, as per new regulations, all suppliers need to be licensed in order to continue providing their services to Swedish operators and customers. The new law enters into force on July 1st this year, so the suppliers started bidding on March 1st. How reliable and popular Yggdrasil is among Swedish customers says the fact that it is among the first suppliers that got the license to operate further.
Yggdrasil is a Nordic company, so it’s connected to the Swedish market with stronger relationships than purely business ones: the same culture and heritage had a great impact on the decision.
General Counsel and Chief Legal & Compliance Officer at Yggdrasil, Petter Envall, commented on this: “Remaining compliant in all jurisdictions in which we operate is critical to us and has always been a key priority for Yggdrasil. Sweden is one of our core markets, and the team was fully focused on submitting our application for the new permit as soon as the application process opened. Yggdrasil has a clear regulatory strategy focus, and we maintain very close relationships with our locally regulated operators. Yggdrasil encourages other vendors to apply for this license, and I would like to give praise to the Swedish Gambling Authority for a very simple and straightforward process for administering these permits.”
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