OpenBet Enters Sports Betting Partnership with Casino Arizona
OpenBet, a sports betting entertainment company, announced Wednesday that it has “facilitated the launch” of Casino Arizona’s retail sportsbook offering, which is now open for business for sports betting in Arizona.
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How the Partnership Works
In this deal with the Salt River Pima-Maricopa Indian Community, OpenBet has supplied both Casino Arizona and Talking Stick Resort with its “comprehensive range of retail sports betting solutions.”
This partnership further cements OpenBet in the Arizona sports betting market, as its technology is now in multiple operators in the state.
“Launching a new retail sportsbook is an extremely exciting move for our organization,” Ramon Martinez, director of public relations at Casino Arizona and Talking Stick Resort, said in a news release. “Sports betting has grown to become a major form of entertainment and we wanted to complement our core offering to bring even more exciting opportunities for our customers. When choosing a technology partner to power our sportsbook, OpenBet’s reputation was clear to see and we know that we’re in safe hands given its reliable and trusted solutions.”
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These solutions include Self Service Betting Terminals, 24/7 Managed Trading Services — a risk and liability management service powered by Don Best Sports — and a Promote screen management system, which displays “engaging content” in various mediums throughout the venue, small and large.
With the Managed Trading Services, this service will cover markets and events across the “big six” United States sports by providing AI-driven pricing models overseen by a team of expert sportsbook traders.
“We’re incredibly proud to have secured this partnership with Casino Arizona, with our robust and scalable retail products set to provide the operator with the best platform to enter the highly competitive sports betting arena,” Cathryn Lai, Chief Commercial Officer at OpenBet, said in the release. “This is undoubtedly an exciting time for Casino Arizona and its sister property Talking Stick Resort. With an unrivaled passion for sports betting entertainment, our team will utilize their extensive experience to deliver a smooth launch. We’re looking forward to bringing quality and responsible sports betting opportunities to even more Arizonians later this year.”
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