Online gaming giant Entain announced Wednesday that its esports betting unikrn has entered a multi-year global partnership with esports entertainment company BLAST. 

The partnership will see unikrn “deeply embedded into the BLAST fan experience,” with the unirkn logo and branding across BLAST’s event coverage and promotions, including fan-led activations, social giveaways, broadcast integration, and branding on the BLAST Premier tournament series and upcoming BLAST.tv Paris Major. 

BLAST is an esports event operator that produces, among others, the biggest Counter-Strike tournament in the world. BLAST tournaments attract tens of thousands of fans to live events in big arenas from London to Copenhagen to Miami and Sao Paulo, notes Entain, with millions more watching at home on broadcast in over 150 territories and in 25 different languages.

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