Esports is one of the fast-growing sectors, which always welcomes new technologies, tools, and strategies. Moreover, fashion has become a frequent partner of cybersport companies and leading teams. At this time, one of the largest fashion brands Dolce & Gabbana announced a partnership with Italian esports organization Mkers. Find more news on the GBC Time website.

Photo source: twitter.com/mkersofficial

Cases of gaming and fashion partnerships prove how successful they can be. The industry has seen a lot of examples like Fortnite and Balenciaga. At this time, Dolce & Gabbana decided to step into the esports market and achieve new goals.

This partnership transforms the Mkers organization into the brand-new project gooDGame. The companies will launch 8 episodes. The main purpose is to show popular esports teams’ routines from different countries in North America, South America, Europe, and Asia.

Dolce & Gabbana will also launch a new collection focused on gamers. Fashion brand officials will be also in all episodes. Talking about the gooDGame development, the main developer will be a popular company Frame by Frame.

This gaming partnership is also not the first one in the global esports industry. This assignment was announced right after the Gucci and FACEIT contract, which launched Gucci Gaming Academy.

Thomas De Gasperi, President of Mkers said:

“The collaboration with Dolce & Gabbana is the consecration of a path that Mkers has been pursuing for five years, promoting the values of exclusivity and style in the esports sector.”

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